Kim Tasso BA(Hons) DipM FCIM MIDM MCIJ MBA is the founder and principal consultant of Practical Marketing Consultancy. After starting her career in the technology sector, Kim has spent the last 20 years specialising in the field of professional services strategic management and marketing and has worked with over 200 firms.

She advises on business planning, strategic and operational business development, marketing, selling and client development for high value service providers - lawyers, accountants, surveyors, architects, psychologists, public relations companies, educational establishments, management and other consultants – particularly those in fast growing,  small to medium sized practices.

She has an invaluable ability to look at a mass of information and disparate views and quickly identify trends, opportunities and a path forward. She has a strong track record in finding pragmatic solutions to complex and diffuse problems. The senior management teams in many firms have relied on her straight-forward approach to articulate ambitious goals, lead the change management process to gain everyone’s motivation and commitment,    thus achieving remarkable results.

As a journalist, she writes for legal, marketing, banking, property and arts magazines. She has also published a book on selling skills for the professions and co-written a book on media relations in the property industry.

She is also a part-time post-graduate lecturer, an experienced trainer, an energetic facilitator and a regular conference speaker. She is a psychologist and a qualified professional coach-mentor.